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Tiger Brands’ Venture Capital Fund has made its first investment in Herbivore Earthfoods, a Cape Town headquartered woman-founded business specialising in the manufacture and sale of plant-based and vegan products, a global market forecast to grow to over USD162-billion by 2030[1]. The African plant protein market, of which South Africa represents 57%, is estimated to grow at a compound annual growth rate (CAGR) of 6.5% to $560.62 million by 2023[2].