Johannesburg. 8 July 2024. Tiger Brands’ new ready-to-drink Jungle Oat Drink range has been named Product of the Year 2024 in the Cold Beverages – Oat Milk category.
The ready-to-drink Jungle Oat Drink range, launched in the last quarter of 2023, is the first of its kind in the South African market. Available in five flavours – Original, Banana, Chocolate, Mixed Berry and Toffee Caramel – the Jungle Oat Drink range addresses consumer trends towards health and nutrition, snackification, as well as convenience.
From left: Dumo Mfini, MD Culinary, Tiger Brands; Sharu Sobie, Marketing Manager: Superfoods; and Zayd Abrahams, Chief Marketing Officer, Tiger Brands, at the Product of the Year awards. Tiger Brand’s Jungle Oat Drink range was announced Product of the Year in the Cold Beverages – Oat Milk Category
“Our investment in a core brand such as Jungle is demonstrative of remaining true to and delivering on our purpose to nourish and nurture more lives every day by offering consumers food solutions, like the ready-to-drink Jungle Oat Drink range, that meet their need for health and nutrition, convenience and snackification,” says Liezel Holmes, MD: Grains, Tiger Brands.
The annual Product of the Year award winners are chosen by consumers through an independent research survey conducted by market research company, Kantar.
Product of the Year considers entries from consumer-packaged goods that demonstrate innovation and were launched within the previous year.
It is the world’s largest consumer-voted award for product innovation. Established over 30 years ago in France, Product of the Year operates in over 40 countries with the same purpose: to guide consumers to the most innovative products in their market and reward manufacturers for quality and innovation.
“Jungle is a Tiger Brands heritage brand and has a special connection with consumers from all walks of life. We continue to rejuvenate and invest in our focus brands to ensure they resonate with the evolving health, nutrition and snackification needs of consumers we serve,” says Zayd Abrahams, Chief Marketing and Strategy Officer at Tiger Brands.
