15 November 2021.
Tiger Brands, South Africa’s largest food producer, has introduced a host of new and relevant innovations to its extensive product portfolio in response to rapidly evolving consumer needs and trends. These innovations target areas becoming critical drivers for consumer buying habits, including value, health and nutrition, and the growing trend to snack.
“We all need a little change every now and then when it comes to our daily menu. More options and loads more taste. But we also need the perfect combination of more value for less, added wellbeing and not forgetting moments of indulgence. Our new and exciting product innovations address all these expectations without compromising on quality, and even enhancing it,” says Becky Opdyke, Chief Marketing Officer, Tiger Brands.
Value (Superior quality at affordable price points)
Tiger Brands has launched several new sizes of some of South Africa’s favourite products. These include All Gold Tomato Sauce, Mrs Balls Chutneys and Tinkies, which all come in smaller and more affordable sizes. AlbanyXtra loaves of white and brown bread offer four extra slices at a lower cost per slice.
“The reality is that a challenging economic environment amongst other factors has resulted in the cost of the average food basket increasing substantially over the last two years. Consumers are shopping less often and are expecting more per rand, and they are not compromising on quality,” says Opdyke.
Health and Nutrition
Since the start of Covid-19 lockdown restrictions in early 2020, South Africans have been paying more attention to their health and nutrition, targeting healthier living. This according to Tiger Brands’ Eat Well Live Well State of Nutrition report.
“South Africans have become more conscious of what they are consuming. They are increasingly focused on maintaining healthier diets for body and mind and seeking out products that can more easily help them do this.
In response to this new healthier consumer movement, Tiger Brands’ Jungle has introduced a healthier alternative to traditional energy bars with new cereal bars containing less sugar, and Purity Junior Smoothie pouches help parents fulfil the nutrition needs of their children. And the iconic KOO brand has launched a convenient diced beetroot variety while its entry into the Pilchards category offers an affordable and accessible way to add protein and Omega 3 oil to the diet under a brand name that South Africans trust and love.
Snackification
The ‘snackification’ trend has boomed since the outbreak of Covid-19. Research indicates that more people are looking for solutions that offer sustenance or energy on-the-go as well as small moments of escape and indulgence that offer comfort.
“South Africans are navigating a tough living environment, making moments to relax and indulge a top priority. Tiger Brands believes its consumers deserve to be spoilt every now and then and have added some innovative treats to satisfy their need to snack.”
Two of South Africa’s favourite flavours have been combined – chocolate and peanut butter – into a new range of indulgent treats from Black Cat. For home bakers, Golden Cloud’s new Carrot Cake and Muffin Mix will keep the pandemic “carrot cake” trend alive in a more convenient format. And one of the country’s oldest beverage brands, Rose’s, has introduced innovative flavour variants – blueberry and ginger - to make cocktails and mocktails more flavoursome and allow anyone to mix their drink easily.
Note to editors
Tiger Brands’ innovation drive was recognised during the recent 'Bases Top Breakthrough Innovations' 2021 awards by Bases, a NielsenIQ business. The awards highlight the most successful and well-received consumer product innovations in South Africa.
Tiger Brands’ winning innovations were Albany Thick Slice Bread, Maynards Duo Flavours, Maynards Funky Flavourz Jelly Babies, Tastic Wholegrain Brown Rice, and Tastic Soft and Absorbing Rice.
Tiger Brands Innovations 2021 per category:
BEVERAGES
Rose’s Ginger Cordial and Blueberry Cordial
Rose’s, a trusted brand with a long heritage in South Africa dating back more than century to 1867, has added two new Rose's Cordial variants in line with the latest flavour trends and to meet consumer need for variety when looking to add colour and flavour to their beverages.
Rose's Ginger Cordial 750ml is a spicy and rich flavour addition to the brand’s range that can be added to soft drinks as well as classic cocktails such as Ginger Mojito. It works well with brown spirits, including whisky, rum and brandy.
Rose's Blueberry Cordial 750ml is a refreshingly bold fruity addition that mixes well with white spirits and clean flavours such as vodka, gin, bitters and sparkling wine. It adds appetite appeal to mocktails and cocktails through its striking blue colour.
MILLING
Golden Cloud Carrot Cake & Muffin Mix
Golden Cloud is the market leader in the muffin mix segment and the brand’s Golden Cloud Carrot Cake & Muffin Mix strengthens this position. Currently there is no competing brand in South Africa that offs this variant of muffin mix.
Research by U&A revealed that carrot is one of the sought-after flavours within the ready-mix segment. Golden Cloud Carrot Cake & Muffin Mix tested exceptionally well with customers. The product has strong cinnamon notes immediately identifiable on opening the bag and when baked. Batter colour is light brown with visible pieces of carrots included.
Simple and quick to make – just add eggs, water and oil (10 minutes preparation) and bake for 20 minutes. And it’s versatile – making muffins or a carrot cake loaf.
CULINARY
KOO Diced Beetroot
Combining two favourites – KOO diced beetroot in Mrs Balls Sauce, as well as KOO diced beetroot in Spicy Sauce. The diced format offers convenience for consumers, and the added flavour of Mrs Balls Sauce means there’s no need to add further ingredients to their beetroot.
KOO Pilchards
KOO Pilchards deliver of the KOO promise of quality and great taste that consumers love and is available in two flavours, tomato and tomato chilli sauce.
All Gold & Mrs Balls (various pack price PET solutions)
For under R25, the new table friendly pack size and format addresses the need for affordability and convenience. This encourage shoppers to add a variety of flavours to their condiment basket.
BABY
Purity Junior Pouches
Purity has entered the pre-school segment with its JUNIOR range of “better for you” immune boosting fruit smoothies that are high in Vitamin C and a source of Zinc to support a little one’s immune system. It’s a convenient ‘on-the-go’ snack, and ideal for lunchboxes. Flavours include: Kiwi, Strawberry & Banana; Pineapple, Blueberry & Chai seeds and Cherry, Strawberry & Pomegranate.
SNACKS & TREATS
Jungle Cereal Bars
The new Jungle Cereal bars offer a healthy on-the-go snacking option with less sugar. It comes in three flavours including almond berry deluxe, beet berry blast and coco pine.
Black Cat Soft Chew Bar & Black Cat Chocolate Slabs
Smooth milk chocolate with a peanut butter centre that delivers a tasty combination of sweet and salty.
Black Cat Soft Chew Bar
Peanut flavoured nougat mix with nuts. A toffee caramel layer covered in milk chocolate with a sweet and salty taste.
BAKED GOODS
AlbanyXtra
Allowing your loaf of bread to stretch further with savings per slice. Offering value to larger families and high consumption bread consumers.
4 extra slices per loaf for R2 more (costs less per slice). Same loved taste, smell, freshness and quality as Albany Superior. Available in White and Brown bread.
Tinkies Mini
A smaller more affordable offering of one of South Africa’s favourite treats. Available in three flavours – vanilla, chocolate and strawberry. The new innovation is expected to drive further growth with broader distribution of the brand.
